![]() ![]() ![]() Indeed, LeBron James and his signature line lead Nike in inventing and innovating for the betterment of the game. The Nike LeBron 15 became the first release to have both Zoom and Max Air in its midsole. For example, Nike LeBron 17 is the first to use the brand's Knitposite technology for uppers. LeBron's main signature releases are often bearers of Nike's new technology. Since then, a new shoe is dropped every year, each with an attempt to outperform the one that went before it. The main signature line for LeBron James started in 2003 with the Nike Air Zoom Generation. The quick power forward currently has a lifetime deal with Nike, and new LeBron basketball shoes are released year after year. Within Nike Basketball, one name rises above all else, and that is LeBron James. Though repeatedly challenged by brands such as Adidas and Under Armour, Nike for years has emerged as the top-performing brand in the basketball shoe market.
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